The NOW bindings are inspired by the skateboard technology. The way in which a skateboard makes turns has been the inspiration for the NOW binding system. A now binding consists of two parts. A part that is attached to your board and the part where your foot is stuck. The two parts are connected to each other by a "hanging system". This system ensures that the pressure transmission comes directly on the side, instead of being moved from the inserts to the sides. This construction should ensure that snowboarding costs less strength, less stress on the straps and feet. This makes the snowboard days longer because you have more energy left over.
More information about the NOW binding and its functioning can be seen in the video below:
More information about NOW bindings can be found here: https://now-snowboarding.com