K2 as a company was established 45 years ago as America's Ski Company on Vashon Island, Washington. With no fewer than 16 brands, K2 Sports is one of the largest sports companies in the world. For example, BCA and Ride snowboards are also part of K2 Sports.
K2 Snowboards sets the tone in design and innovation
K2 Snowboards has been the way to bring back the fun in the snowboard sport. With boards like the coolbean and carve air they speak to a group that wants something different than the average. But the freeride or freestyle snowboarder can also indulge in K2 Snowboards. The Raygun and Joydriver can already be called iconic. Because of the unique design approach, K2 Snowboards makes sure every year that as a rider you get a piece of fine snowboard tools
K2 Snowboards: inspired by adventure
The snowboard sport is still evolving. With so many styles and groups it is always a quest for the mix between enjoyment, individual style and ease of use for everyone. Here you see that more and more people are going back to the basics of snowboarding and that is surfing in the snow. This clean smooth driving style feels strange in the world of big tricks and spinn it to win it. K2 Snowboards wants to bring the sport back to the essence. This is to keep the sport accessible for a large group of people. You do not need big kickers, mountains and baking powder to have a nice day. With this philosophy, K2 has continued to develop their snowboard line. Making beautiful curves, enjoying where you are and inhaling mountain air is what K2 snowboards stands for.