In 2009, Sandra Peet (former owner of a winter sports store in Scheveningen / The Hague) and Lieke van den Berg (former owner and designer of Aphrodisiac Sport, fashionable ski clothing for women) decided to set up a new brand. A fashion label for women, strong and innovative, yet very attractive for fashion and sports enthusiasts. At ISPO 2010, the long-awaited first Goldbergh collection was presented to the international sports trade.
Brand profile Goldbergh
Goldbergh offers a luxury sports collection for the active but fashionable woman. In the winter, the collection focuses on trendy ski clothing, with matching casual items to complete the essential winter wardrobe. In the summer, the sporty look of the collection is perfect for both active and leisure time. The design mix of sport and fashion makes it equally interesting for both the fashion and the sports world.
A new standard in luxury sports fashion: 'The Goldbergh Standard'.
The initiators of Goldbergh
The Goldbergh collection is designed by Lieke van den Berg (1964), who has more than 20 years of experience in the fashion industry. She has experience in many areas (children's clothing, outerwear, jeans), but her main passion is sports fashion. Lieke is the former owner of the fashionable sportswear label Afrodisiacum Sport.
A fanatic sportswoman herself, she knows what her customers need. Lieke: 'I imagine what the modern woman wants in her suitcase when she goes to the slopes. From functional but fashionable clothing to trendy accessories and luxurious warm sweaters'.
The award-winning retailer Sandra Peet (1967) was the owner of De Skihut, a 3,000 m2 sports specialist store in Scheveningen / The Hague. She was named Retailer of the Year in 2004 and in 2005 De Skihut was named European Sports Store of the Year. Sandra has a keen eye for the sports world and business in general and only sells the best brands out there. She is known as a trendsetter. Under her leadership, De Skihut has grown from 5 to 120 employees. Among her customers were major celebrities and the royal family of the Netherlands.
Vision of Goldbergh
Goldbergh is a combination of a renewed look at women's sportswear where all feminine contours are covered. In addition to a beautiful design, the use of beautiful and sustainable fabrics and materials has not been saved. All this together ensures that Goldbergh has a fashionable and timeless appearance. So are you that winter sportsman who wants to go down in style in addition to a beautiful ski style, then Goldbergh Luxury Sportswear is your brand. You can find more information at www.goldbergh.com